Why participate in your industry association
You can make your business great by participating in your industry association. Industry associations have many benefits. Yes, many of us left our associations during COVID. The Zoom meetings kept us at our desks, staring at the computer scene for hours, making us feel disconnected from humans. However, now, as we are getting back to meeting in person, consider the benefits you get from participating in industry associations.
Industry education and connections
Most associations have educational benefits for you or your employees. In the meetings, you can learn a lot about your competition. I know I did. Successful business owners can’t help but tell you what they did to become successful. I listened. Suppose you are thinking of buying a business or selling your business. In that case, you will get to know the potential sellers if you are buying or the strategic buyers if you are selling. See Marla Noel if you are thinking of selling for help to prepare for a sale. OC Growth Advisors – Your Partner for Success in Growth
Level of Participation
Too often, we participate in our associations and complain about the lack of benefits. If you can join the association board, you can improve the association with your time and talent to benefit the rest of your industry. You will help your business at the same time.
Who makes a difference?
One of the Women Presidents’ Organization members in Orange County, California, is an excellent example of influence in her industry. JoAnne Williams of JWilliams Staffing participated in her business association, BIA, to create workshops during a difficult time. In 2008, JoAnne helped unemployed executives in her industry get back to work. See Real Estate Staffing, Recruitment & Jobs – JWilliams Staffing. JoAnne is a shining example of how a business owner can improve her business and her association with her force of business knowledge.
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